MSc in Marketing & Management

Our MSc in Marketing & Management programme offers a complete range of Marketing and Management modules, giving you insights into the key functions of any organisation, as well as in-depth theoretical understanding of the essential marketing elements and concepts, augmented by practical problem solving skills, which are necessary to manage the marketing function of any business, whether a small start-up or a multinational organisation.

Delivered over three Semesters each lasting 12 weeks, students typically spend 12-15 hours per week in lectures and workshops. However, expect to invest time on preparing for lectures as well as on directed reading and group-based case study work. Assessment is based on a combination of group work, essays, and written examinations. Gain 180 credits over the 12 months and you’ll leave Loughborough with an MSc degree and hugely improved job prospects. Still think it’s for you?

Here’s how each Semester breaks down…

Semester One (October to January)
The first Semester introduces our core management modules. These cover the main functions of an organisation, namely:

Human Resource Management (15 credits) – the theory and practice of managing people including everything from recruitment and training to motivation and job design.
Marketing Management (15 credits) – examines how products and services are developed, priced, distributed and promoted in the global marketplace, including how to identify and satisfy your customers’ needs.
Accounting and Financial Management (15 credits) – developing technical and analytical skills in accounting and financial management, this module introduces the financial practices of business and how these influence other functional areas.
Market Research Methods (15 credits) – examines the techniques and methods used in conducting market research and in collecting and analysing market and sales data.

Semester Two (February to June)
Our second Semester builds on the core modules to develop a deeper understanding of marketing and marketing management issues.

International Marketing (15 credits) – explores the ‘marketing mix’ within an international organisation, with a focus on developing successful marketing strategies.
Marketing Strategy & Planning (15 credits) – discover the secrets behind effective strategic marketing management with a specific look at the development and implementation of marketing strategies.
Business Analysis (15 credits) – this module affords you the opportunity to analyse an industry and organisation within it in the context of marketing.

Summer Integrating Modules (July to September)
The summer further builds on the competencies you have learned during the course, instilling a vital understanding of marketing and business strategy.

Strategic Management (15 credits) – looking at long-term decisions made by senior managers and how these direct and influence other functions of the organisation in both public and private sectors. We’ll also cover strategy implementation and control in this module.
Marketing Analysis (30 credits) – building on Business Analysis, this module delves deeper into marketing techniques, with students designing and implementing strategic marketing plans, evaluating options and decisions and unlocking marketing strategy within a specific market.

Optional Modules (15 credits each)
Semester Two affords you the opportunity to explore two areas in which you are particularly interested. Options include:

• Cross-cultural Management
• Advertising and Consumer Behaviour
• New Product Development
• Enterprise Resource Planning
• Retail Management
• International Business Environment
• Business Economics
• Work Psychology

Please note that modules are subject to change. Please contact our office for the most up-to-date information.

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